The Impact of New Media on Marketing Communication - Bibliography

Bibliography

1. Barnouw, Erik (editor). International Encyclopedia of Communication, Oxford UP. 1989.

2. Bruner, Chuck. ET results: Web marketing that works, USWEB. 1998

3. Komenar, Margo. Electronic Marketing, Wiley. 1997.

4. Littlejohn, Stephen W. Theories of Human communication, Wadsworth, 2001.

5. Meeker, Mary. The Internet Advertising Report, HarperBusiness, 1997.

6. Postma, Paul. The New Marketing Era: Marketing to the Imagination in a Technology-Driven World, McGraw-Hill, 1999.

7. Randall, Geoffrey. Effective Marketing, Routledge, 1994.

8. Rohner, Kurt. Marketing in the Cyber Age, the why, the what, and the how, Wiley. 1998.

9. Sterne, Jim. World Wide Web Marketing. Wiley 1999.

10. Vivian, John. The Media of Mass Communication, Allyn and Bacon, 1997.

11. Sterne, Jim. WWW Marketing: Integrating the Web in into your marketing strategy, Wiley. 2001.

12. Sterne, Jim & Anthony Priore. Email Marketing: Using email to reach your target audience and build customer relationships, Wiley. 2000.

13. iDonny Field Marketing campaign report for 2000 – 2001

14. iDonny Conference 2003 – Marketing program design.