Business

Web Standards-based Design & Development
Based on the desired interactivity and size of your web-site, content presentation can be static, template based (delivered via server-includes), or served by a Content Management System (Web CMS). To ensure compatibility with existing media and accessibility standards, as well as future compatibility, Web Standards and Accessibility are at the core of our Web Design and Development efforts Portfolio

Web Marketing, Brand Management, and SEO
The combination of well crafted Web Marketing campaigns, and web-site content that is optimized for human readers and search engines (SEO) attracts traffic to your web-site. Consistent reinforcement of the core charter, objectives, and image of your organization has a sustaining effect Portfolio

Customer Relationship Management (CRM) is an indispensable piece of infrastructure in the effective management of prospect and customer information in any organization. With the advent of Internet marketing, there is a vast amount of information collected about prospective clients, or existing clients to whom services are sold and delivered using the Internet.

The quality, formating, and content of an email message is an integral part of an effective email marketing campaign that has the ability to generate interest in your products and services, cultivate existing prospects and  keep your subscribe list informed. This, along with the other channels of Web Marketing and Website design and production work together to form an effective web strategy for your organization.

Context

For a long time, email was the favourite and most efficient way for marketers to dessiminate their message. This popularity resulted in the nuisance of SPAM and the many software filters and applications that have been written to block the unwanted email. This document will outline the best and safest way to create an email message that will not fall prey to the first SPAM email filter.

To be able to reach all your prospects, it's recommended that you send a hybrid message that contains both an HTML and ASCII test message.

HTML Message

The common email readers vary in standards compliance; therefore the compatibility of web browsers to HTML 3, 4.x or XHTML is not representative how how email clients interpret HTML messages. Because of this, the lowest possible standard will be used. HTML 3.0 as it was created for Netscape 4.x is a good basis to go by.

1. Do not use CSS (either inline of in an external file *1)
2. Do not embed any external objects *1 such as CSS rel links, script files etc except JPEG or GIF images
3. Use the very basic HTML taks and attributes to define your content layout. Usr a table, font tags and image taks to accomplish your layout objectives
4. Use ALT attibutes for images ad well as TITLE attributes for HREF tags, these will make it easy/possible for people to understand the message even if the images do not display
5. Make the images as small as possible (file size) without overly compromising quality 

 

The Internet has grown from an alternative marketing channel to the sole auditable and highly cost-effective marketing tool. Much like not-having a website is no-longer an option, having a sound and effective Web Marketing strategy is imperative for any organisation that needs to grow and interact with its customer-base and consequently increase sales and customer satisfaction.

Traditional methods of marketing communication are not effective enough since a significant amount of trade and human interaction happens on the internet. The online community is less and less exposed to traditional media because members of this group do not look to television, radio, newspapers or billboards for information and product research. Even in cases where they do, they often use the internet to access publications, television and radio programming.

One must recon that a large majority of economically capable and influential individuals belong to the above-described section of society. This makes it only reasonable to conduct marketing communication through the media that is most pervasive - Web.

Web Marketing is a combination of Opt-in Email Marketing, Search Engine Marketing, and prospect communication infrastructure such as: feedback forms, and marketing campaign management tools.